Note that a good CTR is relative to what you're advertising and on which networks. CTR also contributes to your keyword's expected CTR, which is a component of Ad Rank. A high CTR is a good indication that users find your ads and listings helpful and relevant.Each of your ads, listings, and keywords have their own CTRs that you can see listed in your account.For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks รท impressions = CTR.Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing. A ratio showing how often people who see your ad or free product listing end up clicking it.
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